Major Brands Back Malibu World Surfing Reserve!
© Bill Parr
Paul Mitchell, Body Glove and Billabong pledge their support for surfing reserve at Malibu
www.worldsurfingreserves.org
September 30, 2010 – World Surfing Reserves and Save The Waves
Coalition announced that Paul Mitchell, Body Glove, and Billabong
have each agreed to be Blue Ocean Supporters of the Malibu World
Surfing Reserve. The companies will provide financial and
organizational support for the dedication and ongoing management of
the Reserve, which will be dedicated on October 9th, 2010.
“The Malibu World Surfing Reserve is an innovative way to focus
international and local communities on protecting our precious
coastal areas,” said John Paul DeJoria, CEO of John Paul Mitchell
Systems. “It’s directly in line with our organization’s ongoing
philanthropic work to protect clean watersheds, and we’re delighted
to support the effort.”
Scott Daley, VP of marketing for Body Glove and frequent Malibu
surfer, agreed. “Malibu not only is a world-class surf break, but
also a beautiful area with a fragile ecosystem. We’ve got to put
increased focus on improving water quality and stewarding the area,
including the Malibu Lagoon and watershed.”
World Surfing Reserves protects world-class surf breaks and their
surrounding areas by promoting the many positive environmental,
cultural, and socio-economic benefits of these coastal surf zones.
The program serves as an international model for environmental
protection and creates a bond between World Surfing Reserves and the
global surfing community. Malibu is the first surf break to be
officially designated in what will be a global network of surfing
reserves.
“This is an idea whose time has come, utilizing the rich culture and
heritage of surfing to rally the community around environmental
conservation,” said Graham Stapleberg, VP of Marketing for Billabong.
“An iconic place like Malibu is also the perfect site for this.”
On October 9th, the first WSR will be officially designated during an
enshrinement ceremony at Surfrider Beach in Malibu. The California
surf break has been recognized as one of the world’s “perfect waves”
but has been continuously and adversely affected by poor water
quality due to sewage runoff from the city of Malibu and other
environmental pressures from the greater Los Angeles area. The Malibu
World Surfing Reserve aims to bring important community awareness
around the issues of coastal preservation and surf break protection.
The Malibu World Surfing Reserve events on October 9th will include a
sunrise Chumash ceremony and surfer paddle-out, as well as an 11am
dedication at Surfrider Beach in Malibu, followed by an evening
celebration at Duke’s Malibu. More information at
www.worldsurfingreserves.org
About World Surfing Reserves: World Surfing Reserves is an initiative
launched by Save The Waves Coalition in 2009 in conjunction with
National Surfing Reserves – Australia, and through additional
partnerships with the International Surfing Association (ISA) and
Stanford University’s Center for Responsible Travel (CREST). World
Surfing Reserves proactively identifies, designates and preserves
outstanding waves, surf zones and their surrounding environments,
around the world. For more information, please visit
worldsurfingreserves.org.
